The checklist nevertheless did nothing to rank the importance of each step in the procedure. When it came time to book the venue and sellers we were especially surprised.
A few months later, Tanya was out at a networking function. She met with another event planner who told her how well video had been used at their events. Tanya was astonished and asked what they do.
But what hasn't changed is the ability or not to use the video medium to tell a story. How you capture the images may be constantly evolving - and I do this with a Sony XP1 HDV camera that's simply great for video production for my clients - but linking it all together so it is not boring is a skill that just actual video producers know. When to stop the interview grab, when to use music, great post to read when to use some graphics, when click here for info to use natural audio up bits - these all translate into a free streaming video production that works for the client and the people who'll be watching that video production.
'Next time', she advised, "spend the time working out what the video needs to do, before getting anything made. Work out the objectives with your client and refuse to just look at here make anything just for the sake of it. Otherwise, all you'll do is waste their money".
Do not forget that the second you get hired to do work you instantly become a representative for that enterprise. How you handle yourself will directly impact the achievement. So make sure you be on your best behaviour and bring your"A" game even more so than when you're shooting for one of your own clients.
Also, if your subject is moving, it is much better to have them. Never permit an actor to run straight, or directly at the camera unless your story line involves the actor attacking the cameraman, or something similar. Permitting the actor to run toward and away from the camera will give the impression that he's run through the camera, which will confuse your audience.
There they are - the four questions that can make the difference between running an ad campaign and producing a marketing magnet. Please enjoy!